Overview
A release experience where each track opens a different room—lyrics as texture, rhythm as navigation.
Challenge
Fans expect immediacy; the artist wanted patience. We needed both in one interface.
Creative direction
Pale cyan accents, grain as warmth, and transitions that feel like tape hiss becoming silence.
Process
Early prototypes in the studio with stems; accessibility pass for motion and contrast; offline-capable PWA for repeat listens.
Outcomes
Strong pre-save conversion, playlist adds, and a template reused for the follow-up single.