Overview
An immersive reveal that treats the vehicle as sculpture—light moves first, then metal, then the story underneath.
Challenge
Balance cinematic spectacle with accessible performance and a spec layer serious buyers expect.
Creative direction
Controlled bloom, soft volumetric hints, and typography that anchors the technical readout without feeling clinical.
Process
LOD strategy for WebGL, progressive enhancement for low-power devices, and a QA matrix across browsers and GPUs.
Outcomes
Press pickup, dealer-tool adoption for the configurator, and a benchmark for the brand’s next EV chapter.
